Client: IE Music / Archive
Hello Charlie were commissioned to direct, produce and edit the music promo for Archive’s single “Bullets”, taken from their album ‘Controlling Crowds’.
The promo was shot over two days in a train
carriage and on location, featuring Jayne Wisener in the lead role. Shot using RED, DOP Joel Devlin designed a moving lighting rig to simulate the motion of a train in transit.
Working closely with Archive, the promo was part of a larger conceptual narrative structure based around the entire essence of the ‘Controlling Crowds’ album, which extended to its artwork, viral campaigns, live tour screen animation and DVD design.