ATP World Tour
Client: Association of Tennis Professionals
Hello Charlie were engaged to conceptualise, design and direct the core aesthetic and content for a series of commercials for the Association of Tennis Professionals’ ‘Feel It’ campaign. The series of commercials were created utilising specially shot material directed by Hello Charlie, as well as existing high speed rushes of the players, creating a branded ‘universe’ that emphasised the skill and passion of both the players and the sport.
Our creative ran through all aspects of the campaign, ranging from moving image, print, online and branded content.