BRIT Awards 2017
Client: BRITs TV
Hello Charlie were delighted to once again look after the broadcast packaging, titles, nomination packages, and print creative for the BRIT Awards 2017.
This year the statue was designed by the late Zaha Hadid. Her pioneering Architectural aesthetic informed the creation of all elements. We created a pallet of abstract CGI interpretations of parametric design, a core thematic at the heart of Zaha Hadid’s creative process. All of the computer generated simulations were then edited to form a range of sequences that informed the fabric of the show from stage screen states to nomination packages and stings. We also created high resolution print material that was used in the build up and throughout the show, as well as generating elements for all wrap around shows.