CHANGE4LIFE

Client: Atomized Studios and Freuds for Public Health England

According to Public Health England (PHE), children are consuming twice the amount of sugar they should - around 2,800 sugar cubes extra every single year. The latest Change4Life campaign is designed to provide practical advice and support for families to cut back on sugar and help tackle growing rates of childhood obesity, encouraging parents to ‘make a swap when they next shop’.

Hello Charlie worked closely with Atomized Studios, mixing live action with CGI animation to create an informative and thought provoking spot for the campaign.

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