Dacia Duster Web Viral Video

Client: Dacia

Hello Charlie worked alongside Indicia to produce, direct and shoot a series of branded content films for Dacia. The brief was predominantly to celebrate the Dacia Duster and its exceptional customer satisfaction, but also to educate customers on the correct pronunciation of their brand name. The creative focused on a seventies roller disco theme, set around a new rendition of the song That’s The Way I Like it.

Working closely with Indicia, Hello Charlie were responsible for progressing the concept and evolving the narrative from storyboards to the final rounds of development. Producing, directing and leading the shoot; from hair, make up and styling for 20 dancers to the complex lighting rig and all the props, crew and locations along the way. We then managed the post production workflow, editing in house and working closely with the colourist and composer.

It was a pleasure to work on a campaign that was so vibrant and engaging and we are really proud of the end result.

One of the youtube stings.
Eroc the dog on set for the day
Behind the scenes directing.
Building the set.
Storyboard development
Some of our on set pictures.
Big finish!