Dancing With The Stars
Client: ABC Television Network
We have recently completed another season working with the ABC Television Network on ‘Dancing With The Stars’. We were briefed to refresh the brand and redesigned their classic disco ball logo along with a full palette of broadcast packaging for the season. The tone whilst retaining its heritage needed to be sophisticated, glamorous and opulent. We also looked after the creative across their specials, including ‘Dancing With the Stars Juniors’ and ‘Athletes’.
For ‘Dancing With the Stars Juniors’, we redesigned their iconic star logo. This time we amped up the logo and graphic elements with more sparkle and electrifying colour to embody the excitement and youthful energy of the junior dancers. For ‘Dancing With The Stars Athletes’, we modified their classic disco ball logo with a sporty tone while retaining the sophistication and glamor of their main show logo.