Home And Dry

Client: Mindfully Wired

We were engaged by Mindfully Wired to produce and direct a cinematic campaign film that needed to build UK-wide awareness run by the Fishing Industry Safety Group (FISG),

The film highlights the real life dangers within the fishing industry. An alarming fact that fishing remains the most dangerous occupation in the UK.

We wanted to make sure that there was a strong sense of humanity throughout the film.

It was important to capture a strong sense of humanity and emotion throughout the sequence. Further highlighting that it is the people that are the strength within the industry and we must keep them safe.

Between 7th July and the 12th August 2020 (campaign duration), the Home and Dry film was viewed over 45,000 times across Facebook, Twitter, Instagram and Vimeo, and the campaign hashtag #HomeAndDry was used over 1,500 times on Twitter, with 90% of users sharing photos or videos. The campaign also gained national and regional press coverage across TV, radio and print, including BBC Radio 2, ITV and BBC1.

The campaign won Gold for the Unified category at the Public Service Communications Awards 2020 and has been nominated for the PRWeek CCPA Awards 2020

Campaign Film
Family Short Campaign Film
Safety Short Campaign Film
Social Media Stories Mock-Up
Social Media Grid Post Mock-Up
Social Media Marketing
Campaign Sequence Frames

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