Inside Einstein’s Mind
Client: Channel 4, Nova, PBS, Windfall Films
In November 1915, Albert Einstein transformed our understanding of gravity, space and time back to origins of the universe: from the Big Bang to the overwhelming power of black holes.
We were asked to create a series of content pieces for Windfall Films’ ‘Inside Einstein’s Mind’, which celebrated 100 years since Einstein published his greatest theory of general relativity. This branded content and graphic work spanned art direction, design and visual effects to create an illustrative vision of Einstein’s mind and how his ideas evolved.
The concept was developed using research into human perception and looking ‘through’ the eyes of Einstein, projecting his thought process within his room, visually relaying shards of information, emotion and memory.