James Blunt: BRIT Awards 2006

Client: BRITs TV

Screens for James Blunt’s performance at the BRIT Awards 2006.

The creative for the screens continued the narrative of the promo for “You’re Beautiful”. In the promo, it finishes as we see James about to leap from a cliff-top. We embellished the storyline and began the screens from the moment James plummets into the water, where he meets three beautiful sirens who ultimately lead him to his death. A beautifully dark and surreal sequence that was shot on 35mm at the U-Stage in Pinewood studios.

For the first time at the BRITs, the sequence played first as a full screen broadcast VT to intro the song, before transitioning into the arena.

James Blunt performs "You're Beautiful" at the BRITs
At the underwater shoot

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