London 2012

Client: Locog

We were proud to be involved in this once in a lifetime summer of sport. Hello Charlie were commissioned by Locog to develop the brand identity of the 2012 Games, into an ‘official’ animation. Breathing life into the 2D print application by generating a brand mark with physicality. The brand animations were used within the Olympic stadia and distributed worldwide for broadcast continuity.

Also see ‘related projects’, and how we created over 100 short films with Sport Presentation.

Olympic logo animation
Logo animation: long version
Logo animation: short version