Loose Women

Client: ITV

Hello Charlie was commissioned by ITV Studios to rebrand and create a new graphic styling for the series, that would span across all in show graphics, titles, and inspire the use of the graphic palette within the set. The use of metaphoric lines of communication, clocks, origami birds, geometric shapes and typography were incorporated into the design to create a contemporary, bold and fun aesthetic, to embrace the core values and tone of the show. Using multiple animation techniques, we designed and composited the title sequence using Aftereffects and Cinema 4D, with further 3D elements and origami birds created in Maya.


Title Sequence
The new show logo

Related projects