MTV EMA

For 2013 Hello Charlie were commissioned to provide a complete graphics package for the 20th MTV Europe Music Awards. Our treatment encompassed all disciplines, ranging from the conception of the logo and branding through to the print campaign for the prestigious awards, to all broadcast motion graphics and packaging for the show. Including but not limited to, titles, nomination packages and screen content for the performers. Our creative built a narrative surrounding what we called the ‘Partyship’, which touched down in the fantastic host city of Amsterdam at the Ziggodome. Waiting for its arrival were hoards of expectant ‘Stargazers’, assembled to witness the mysterious visitors. We created powerful visual language of symbolism, colour, space, human language, emotion, love, sex, boy, girl, life…...music. Our world infused in happiness. This was to be their vision of humanity, reflected back at us in a spectrum of positive, vibrant messaging. This is one mother of a ship, glowing and bursting with colour, a hive of excitement, and entertainment.

EMA 2013 Broadcast Graphics
Nominations package header
The Making of the EMA 2013 Broadcast Graphics

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