MTV EMAs 2014
The 2014 EMAs was a 20 year Anniversary Special and was built on the theme of Time Travel. Hello Charlie won the pitch against 3 other companies to create the brand, and roll out the new MTV identity across all forms of media from print to broadcast and digital. The show took place at the SSE Hydro in Glasgow, Scotland. The concept was to transform the fabric of the building, creating a time machine that generated a wormhole at the centre of the building from which the show would appear. Using a range of specially shot material and CGI techniques HC created a series of publicity material in the build up to the main show as well as all of the broadcast and digital packaging. In addition to the on air package, HC created screens content for Ariana Grande, Ed Sheeran, Enrique Iglesias and Kiesza.