MTV EMAs 2014

Client: MTV

The 2014 EMAs was a 20 year Anniversary Special and was built on the theme of Time Travel. Hello Charlie won the pitch against 3 other companies to create the brand, and roll out the new MTV identity across all forms of media from print to broadcast and digital. The show took place at the SSE Hydro in Glasgow, Scotland. The concept was to transform the fabric of the building, creating a time machine that generated a wormhole at the centre of the building from which the show would appear. Using a range of specially shot material and CGI techniques HC created a series of publicity material in the build up to the main show as well as all of the broadcast and digital packaging. In addition to the on air package, HC created screens content for Ariana Grande, Ed Sheeran, Enrique Iglesias and Kiesza.

EMA 2014 Opening Title Sequence & Show Compilation
Directing 'young Nicki' for the opening titles
Kiesza's performance
Ariana Grande performance visuals
Digital Adshel creative
Exterior Banner creative
EMA brand identity
Enrique Iglesias performance visuals
Pitch boards that won us the job!