MTV EMAs 2015
Once again Hello Charlie won the graphics and branding content pitch for the EMAs 2015, this year taking place at the Mediolanum Forum in Assago, near Milan. Hello Charlie developed a visually themed language around the art form of ‘Dazzle’. Drawing inspiration from optical art and psychedelia illustration we built complex scenes in C4D and After Effects that both refreshed and challenged the eye. While the basis of the identity formed a simple tile that presented itself across a chosen colour palette. The brands simplicity became it’s strength and was utilised across all visual presentation assets. From lanyards and passes, to the in venue branding. From the live stage arena through to broadcast applications, our brand created a unified visual approach that made this years show the most integrated EMA’s ever shown.