MTV EMAs 2018

Once again Hello Charlie won the graphics and branding content pitch for the EMAs 2018 held in Bilbao, Spain. Hello Charlie developed a classic art inspired re-creation of the EMAs branding, with a modern twist.

The logo and show brand evolved to incorporate paint strokes as the language of the campaign, creating a charismatic clash of art and music. We employed a vibrant colour palette across all visual presentation assets, from lanyards and passes, to in venue branding and all social media channels. Continuing through to the live stage arena and all broadcast applications, our brand kit created a unified and cohesive visual approach that gave this years show an refreshingly contemporary edge.