Regent Street Christmas Lights Switch on Event, 2015
Client: ACT Lighting Design
Hello Charlie were thrilled to be asked to work on the projection mapping for the epic Christmas Light switch on event on Regent Street. Working alongside ACT we created content that worked in tandem with their cog mechanic installations, taking inspiration from the intricate and delicacy of wrist watches.
There are 9 different installations, and 5 different configurations all of which had bespoke content from our 3minute show. The Philharmonia Orchestra provided the music on the night, which had been specially composed for the event.
This year the sponsor of the event is Jo Malone, whom also requested that we take their Christmas Promo and stills artwork and recut it so that it translated into the 5 different cog compositions, whilst still retaining their iconic brand and creative style.