Client: Channel 4
Re-brand for Channels 4’s Rude Tube: title sequence, icon artwork and content graphics. In a fast-paced sequence, various glimpses of memorable Rude Tube clips can be seen playing through a large, shapeshifting device. We see our constantly transforming object animating its own shape, as though the full contents of the ‘Internet’ are pulsing through and trying to escape to be watched. These animations show our full branding of the series, such as numbers counting down, bold typography, and graphic branding from the show’s Astons.