The National Theatre Ident

Client: National Theatre

The National Theatre approached Hello Charlie asking us to create a 10 second film ident that would bookend their first cinematic co production ‘London Road’, which premiered on Wednesday 9th June 2015. The concept was to create a physical representation of the National Theatre logo to reinforce the brands theatrical values. Hello Charlie then used digital projection mapping to bring the logo to life and create an animation that echoed the depth , warmth and physicality of a theatrical production.

The Hello Charlie team getting ready to shoot
Jason finding the perfect shot!

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