UNICEF: Unite for Children, Unite Against AIDS

Client: UNICEF

A series of commercials for UNICEF’s Unite for Children, Unite Against AIDS campaign. The blue string became a strong metaphor, binding the celebrities together in the fight against AIDS. Simple photographic studies helped to deliver a powerful message.

Unite for Children, Unite Against AIDS: extended version
David Beckham & Robbie Williams
Ewan McGregor, Claudia Schiffer & Roger Moore
Rio Ferdinand & Jemima Khan
On set with Ewan McGregor & Roger Moore