X Factor (Series 11)
Client: Thames Television
Thames Television and the producers of X Factor came to Hello Charlie and asked if we could re-invigorate the current X Factor logo and brand for the latest UK series. Whilst understanding the strength of the original design, the team wanted to breathe some new life into the ‘X’, giving it a slightly more contemporary feel. Starting with the design of the backdrops for the judges and contestants, Hello Charlie went on to develop the logo in a number looping animated forms.